How to Trojan Horse Leaders into Being More Empathetic | Maria Ross | TEDxCWRU

The root cause of many of our societal -and business – problems is a lack of empathy. Is it immoral to speak to selfish motives to create a kinder, more empathetic world? Smart leaders and teams, from social enterprises to global companies to local groups, have found that empathy and cash flow co-exist in balanced harmony. Research shows that empathetic organizations and leaders experience more innovation, productivity, profits, and customer loyalty. We can speak to selfish motives and bring skeptics on board by making the case that empathy is a competitive advantage – and ensuring more of our leaders model a compassionate, people-first approach to success
Maria Ross is a brand strategist, speaker, and author who believes in cash flow, creativity, and compassion are not mutually exclusive. As founder of Red Slice, she guides entrepreneurs and fast-growth businesses on crafting brand stories that connect with the right customers. Maria is the author of several books including her most recent, The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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