Sustainable Living Isn’t Only For The Rich | Muhammad Arif | TEDxUniversitasAirlangga

Muhammad Arif is the CEO of DusDukDuk, a cardbord addicted brand. In this video, he is talking about how human activities has been contributing to environment degradation, namely waste, climate change, wildfire, etc. He then speaks about how a shift in our behaviour to be more environmentally conscious and to have a sustainable living could impact so much to the good of our environment. More importantly, he emphasize that to life in such a way doesn’t really require ones to be rich.
Muhammad Arif is the CEO of DusDukDuk This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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