How JNCO Jeans Made Absurd Fashion History

JNCO jeans (JNCOs, if you’re nasty) epitomized a brief, strange moment in fashion history. They were “countercultural” jeans marketed towards suburban tweens. JNCOs made adults angry, but what might be odder is that they made so many young people happy.

Erin dives into the history of JNCO jeans, from their iconic logo to their fall from wide-legged grace. She hits on the comfortability of JNCOs, the different meanings ascribed to the acronym (?) JNCO, and attempts to fit an entire JNCO leg over her head (OK, not that last one … though she did request that we make that a part of the video).


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