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Broaching the question “What is my purpose?” is daunting – it’s a grandiose idea, but research can make it a little more approachable if work is where you find your meaning. It turns out you can redesign your job to have maximum purpose.
There are 3 ways people find meaning at work, what Aaron Hurst calls the three elevations of impact. About a third of the population finds meaning at an individual level, from seeing the direct impact of their work on other people. Another third of people find their purpose at an organizational level. And the last third of people find meaning at a social level.”
What’s interesting about these three elevations of impact is they enable us to find meaning in any job if we approach it the right way. And it shows how accessible purpose can be when we take responsibility for it in our work,” says Hurst.
Aaron Hurst is a globally recognized entrepreneur who works to create communities that are empowered to realize their potential. He is the CEO of Imperative, a B Corp advocating for Purpose-Oriented Workers and supporting the organizations that embrace them. Hurst is the author of The Purpose Economy (2014) and a regular advisor and thought partner for many global brands.
AARON HURST: There’s a lot of talk about purpose: What is your purpose as an individual? And, really, it puts a lot of pressure on us to figure out what is our purpose, a sort of grandiose idea. And it’s scary to enter that.
What we’ve found, actually, in studying individual purpose is that it’s much simpler than that, especially as you get started on that journey. And I just want to share with you one question for you to really reflect on to help you think about how to make purpose more accessible to you. What we’ve seen in our research is that we’re wired to find meaning in different ways at work. We don’t all get a sense of purpose from the same things. And that doesn’t mean different causes. It actually has to do with the elevation of meaning in your work. So let me explain what that means.
For about a third of the population, they get the most meaning at work when they can directly see their work impacting other people. They need to have that visceral sense that their work actually made an impact in someone’s life. No matter what the impact is, if they don’t see that visceral connection, they don’t feel a sense of purpose. Think of a doctor, right? A doctor sees patient after patient. If they didn’t get a sense of meaning from each patient, that job wouldn’t be fulfilling. It wouldn’t be one that they would find purpose in most likely. I think of myself. I actually asked my doctor once, you know, “How the hell do you listen to person after person come in with the same issue after the same issue? Don’t you just want to be like, look, I’ve already seen this one before. Go see another doctor. I’ve already treated this issue.” And he said, “No, actually, I see each person as like a unique opportunity to make an impact.” So for about a third of people, that is the primary lens for thinking about impact. And you don’t have to be a doctor to do that. There’s a lot of ways for that to show up. It could be your co-workers. It could be customers. It could be clients. There’s a lot of ways to think about how to make that direct impact.
We then have about a third of the workforce who gain much more meaning from working at an organizational level. They say, it’s great to help people, but, ultimately, I want to build a more sustainable impact by helping build teams, to build organizations, to build institutions that can make a longer, sustained impact on the world. And when I see, you know, helping a given patient, you know, that’s meaningful, but I’d rather help 1,000 doctors serve a million patients and be part of that equation, and that’s what’s really going to get me fired up. Whereas a person at that individual side might be like, “That that sounds like bureaucracy. Why would you want to be in medicine and be a hospital administrator? That sounds like torture.” But to the person who’s driven by that organizational change, that is exactly where they need to get that meaning. For people who really get a lot of meaning from that organizational team level, there’s so many ways to do that. But at the core, it’s about building teams, building organizations…
For the full transcript, check out: https://bigthink.com/videos/3-ways-to-find-a-meaningful-job-or-find-purpose-in-the-job-you-already-have