How BOOK IT! Made Reading Delicious

Pizza Hut’s BOOK IT! program brought together reading and pizza, making it practically tailor-made for a young Erin McCarthy (@erincmccarthy). If it’s any indication, the BOOK IT! pin featured in this video is Erin’s *actual* pin, which she held on to for more than two decades (she’s not weird*.)

If you know the joy of getting a fifth star on your BOOK IT! pin or celebrating a pizza party in class, this video is for you. We’ll talk about the origins of BOOK IT! and discuss how the program continues to evolve today.

*Yes, she made us include this disclaimer in the video description.

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